ethos, pathos logos presentation

A speaker who is not perceived by the audience as being credible will have a difficult time persuading them of anything. Steve Jobs’ successfully used the rhetorical tools Ethos, Pathos, and Logos throughout his speech. Ethos:  Ethos is related to the English word ethics and refers to the trustworthiness of the speaker/writer. See our User Agreement and Privacy Policy. Donald Trump heavily relies on ethos in his speech, through numerous attempts to make himself or the audience appear to be trustworthy, skilled, caring, or knowledgeable. Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Persuasive speaking is a skill that you can apply regularly throughout your life, whether you are selling a product or being interviewed. Ethos deals with the speaker's credibility, Pathos appeals to emotion and Logos appeals to logic. The audience would like to hear your own stories if you're a specialist, for example, "When I was excavating in Nottingham...". Whatmakes it your favorite? Persuasion Tactics and Homework When you write a research paper , write a speech , or participate in a debate , you also use the persuasion strategies mentioned above. Senator McCain said the other day that we might be mired for a hundred years in Iraq, which is reason enough to not give him four years in the White House. Rhetorical tools are used to persuade the audience. The Infamy Speech, which was delivered by President Franklin D. Roosevelt on December 8, 1941 following the Japanese attack of Pearl Harbor, incorporates ethos, pathos, and logos. This forms connections with the audience. Ethos, Pathos, Logos Author: Traci Kelly Last modified by: Windows User Created Date: 3/26/2001 9:14:36 PM Document presentation format: On-screen Show (4:3) Company: UW-Madison Other titles: Arial Tw Cen MT Calibri Wingdings Times New Roman Thatch 1_Thatch 2_Thatch 3_Thatch 4_Thatch Ethos, Logos, Pathos, and Kairos What is Rhetoric? Negative emotions, such as anger, should be linked to your rival's claims. The Rhetorical Triangle: Ethos, Pathos, Logos Ethos. The word “logic” is derived from logos. For example, a company's main value and therefore commonplace may be "Compassion makes us the best company". She has been working in this area for 30 years and at the university for 5 years (expertise) and has contributed largely to the area through a number of studies and subsequent papers (reputation). Ethos, Pathos, and Logos Modes of Persuasion English 10 Ethos An appeal to the audience’s sense of character and Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Use simple figures and charts to make the presentations more understandable. If, for example, you are speaking at a wider event, such as a conference, try to attend as much of it as possible. Become an expert in the topics you present on because people are more likely to want to listen to someone who has researched a topic for 10 years rather than 2 years. Ethos is Greek for "character" and "ethic" is derived from … Pathos. Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition). The logic that you can’t argue against. It’s the verbal equivalent of all those degrees hanging up in your doctor’s office. Tony Robbins, a well known authority in the life coaching space, giving a TED Talk on ‘Why we do what we do’. In order to do so, the speaker must show that he or she has expertise in the subject matter of the speech and that he or she is disconnected from topic (i.e., the speaker does not and will not have a direct interest or an ulterior motive for convincing their audience). There is uncertainty over which pillar is the most important - Aristotle thought that logos was vital but when used by itself it lacks impact. Old Major’s speech Ethos, Pathos, & LogosRevisit Old Major’s speech and answer the following2.Identify the rhetorical appeals3.Quote each passage that can be identified as ethos, pathos, or logos4.Explain how each is ethos, pathos or logos. ETHOS “I have a dream that my four. How to use ethos, pathos, and logos. He described three main forms of rhetoric: Ethos, Logos, and Pathos. See our Privacy Policy and User Agreement for details. The first part of ethos is establishing your credentials to be speaking to the audience on the specific subject matter. Ethos is the credibility of the speaker or writer. Audience assumes you will share something useful and they respect you, Low expectations and if you start poorly the audience will not listen, You can give a bad speech but you are still able to persuade the audience, Your speech needs to be very good to persuade the audience, If you're part of a group that stands for the above values, such as an NSPCC worker, Political authority e.g. Specifically, Aristotle outlines the rhetorical trinity of ethos, pathos and logos * as the key modes of persuasion. • Through language, you will be able to motivate others to take action! Looks like you’ve clipped this slide to already. INCLUDED IN YOUR PURCHASE A 30 slide PowerPoint presentation That walks you through the lesson. Ethos is an argument based on character. Logos also develops ethos because the information makes you look knowledgeable. Ideally you should use logos throughout the body of your speech or paper. "Now the proofs furnished by the speech are of three kinds. This highlights that you are credible because you are treating the topic with consideration and fairness. Your expertise should be verified, for example, you may be talking about different therapy treatments and your expertise is shown by you being a successful Clinical Psychologist. If we had chosen a different path, the right path, we could have finished the job in Afghanistan, and put more resources into the fight against bin Laden; and instead of spending hundred… Help your students understand the difference between ethos, pathos, and logos with this ready-to-use resource bundle that includes everything you need to teach these rhetorical appeals. The audience will be using two types of reasoning: Facts and stats cannot be debated and they signify the truth. Pathos is Greek for suffering and experience. If you continue browsing the site, you agree to the use of cookies on this website. Ethos = an ethical or moral argument 2. This will also help with future presentations as it's likely that this will become part of your reputation. Title: Ethos, Logos, Pathos 1 Ethos, Logos, Pathos. Citing specialists and authorities on a topic increases the quality of your evidence and therefore your claims. Reputation is what your audience knows about your knowledge of the subject. Achievements or acknowledgments from others in the area, such as, awards and testimonials. Show up early to the presentation venue to show the audience that you want to be there. 1. Highlight vital facts that demonstrate the main four traits of ethos but which are relevant to the topic and the audience. Now you identify which rhetorical device… Ethos, Pathos, & Logos 23. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. But she's not similar to her students because of this. In his book Rhetoric, he defined these 3 Greek words. Remember that every presenter has authority because they are the speaker. Treat the trustworthy characteristics as your values, so practice being honest, ethical, compassionate etc. Watch the full video here: Why We Need Women in Tech. Next time you write an article, post on social media, record a podcast, or give a presentation at work, remember to use ethos, pathos, and logos to better persuade your audience. Effectively use ethos, pathos and logos in our storytelling course. Logos Logos is an argument based on facts, evidence and reason. Ethos, when everything is stripped away, is about trust. I don't even know what these things are! Rhetoric the art of speaking or writing effectively or persuasively ; Appeals are how a writer/speaker tries to convince his or her intended audience. These pillars are better known by the names Ethos, Pathos and Logos. View Ethos Pathos and Logos PPT Notes.pdf from ENGLISH 217001 at Ukiah High. Included are definitions for each of Ethos, Pathos, & Logos 22. 6. Don't make the introduction long and irrelevant. This judgement is formed using factors such as: Listeners are more likely to be convinced by someone they can relate to. Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted. Not logos—there are not many logical reasons to drink sugar-packed beverages. Expertise is your knowledge of the subject. According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." So ensure that you treat all three pillars with equal importance to succeed in persuading your audience. Authority and reputation are usually predetermined before your presentation so it's difficult to change the audience's mind about this. Elements of Persuasion in ; Speech to the Virginia Convention; 2 The Rhetorical Triangle. This is enough ethos for the audience to be persuaded by what she says. persuasion. The audience are using both types of reasoning as you speak, so their beliefs may interfere with them accepting your conclusions. Emotions are motivators so the audience is more likely to be persuaded and act on your requests by using pathos. Ask the following questions to decide if you have achieved logos: Essentially, logical arguments that make sense are not easily dismissed. If the venue requires information to advertise your presentation, emphasise your ethos in this material so people will know why they should come and see your talk. You’re probably craving one now. A person’s credibility is based on a number of factors including the following: Pathos is the only way to sell the product. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos]. • Through language, you will be able to change the point of view of others! Pricing My Storyboards Log In Log Out "I Have A Dream" Ethos, Pathos, and Logos. Likewise. Stick to your promises, for example, during the. Ethos is Greek for "character" and "ethic" is derived from ethos. The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical. If you have low pathos the audience is likely to try to find flaws in your arguments. Positive emotions, such as joy, should be linked with your claims. Logos is to appeal to logic by relying on the audience's intelligence and offering evidence in support of your argument. Ethos is an effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we are more willing to listen to what s/he has to say. In order to engage an audience on a particular topic, the person presenting the information must first establish him or herself as someone that can be trusted, or as someone who has a … Empathy, sympathy and pathetic are derived from pathos. Now customize the name of a clipboard to store your clips. If you continue browsing the site, you agree to the use of cookies on this website. How do I use ethos, pathos, and logos every single day? So if you’re a politician and you’re speaking about reforming the legal system, it’s great to be … Ethos - The Ethical Appeal. View Ethos Pathos and Logos PPT Notes.pptx from ENGLISH 217001 at Ukiah High. A primer on the Aristotelian framework that still remains a cornerstone for changing minds and generating compliance. "Of the modes of persuasion furnished by the spoken word there are three kinds. Title: Ethos, Pathos, Logos 1 Ethos, Pathos, Logos 2 Art of Rhetoric Learning how to use the three rhetorical styles (Ethos, Pathos, Logos)Key Words to Know. Ethos, pathos, and logos! The first depends Meet Otis -- an appeal to emotion. • Through language, you will be able to motivate others to take action! In fact, ethos is often established before your presentation, for example, you may be the CEO of the company you're presenting to so you're already perceived as a specialist. ETHOS DEFINITION What is ethos? In your introduction draw attention to your ethos because this is the best way to demonstrate your credentials to that particular audience on that particular day. And as for the company’s ethos—the consumers don’t necessarily care about the brand’s values or reputation. Intro, evaluate commercials, then look at some videos with it. Ethos, logos, pathos. Ethos, Pathos, and Logos Modes of Persuasion English 10 Ethos An appeal to the audience’s sense of character and Will the audience's actions lead to my desired outcome? Ethos, Logos, Pathos are modes of persuasion used … • Through language, you will be able to change the point of view of others! I Have a Dream Ethos Pathos Logos activity will have students analyze how MLK's speech uses the rhetorical triangle! Another person, such as a manager addressing her employees may have a different combination of these traits but still have enough ethos. How involved you were with this topic - are you a key character? It's hard to achieve complete ethos, especially considering that having authority often reduces similarity. Logos is simply logic, a way of belief through logical constructions. Ensure that people know about your expertise by promoting yourself, for example, ensure that people can easily access testimonials, reviews, papers etc. Telling personal stories during a presentation is a great way to increase ethos. So, what are ethos, pathos, and logos?In simplest terms, they correspond to: 1. Logos, Ethos, Pathos Using logos, ethos, and pathos will help you to master the art of persuasion. Reference people in the audience or previous speakers or events earlier that day. It is always crucial Who speaks. Most of Barack Obama’s announcement speech uses ethos, as he constantly tries to build a trust relationship with the audience, based on shared American values. This means that you and the audience are sharing an experience so they are more likely to perceive you as similar to them. Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. Click here to learn more. The three modes of persuasion can be used in any form of communication. Who is in it?What is said or shown? Does it makeyou want to buy that product. And once you’ve established why you are an authority on the subject, you need to build rapport. Using logos, ethos, and pathos will help you to master the art of . For example, you may share: If you do not share traits with your audience you can choose to adjust your: But don't do too much as your listeners will seen you as not being genuine. Be unbiased by admitting that you and your opposition's side agree on at least one matter. Make the relationship between your evidence and conclusions clear. 2,300 years ago, Aristotle determined the components needed for persuasive speaking. Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character. Pathos is to persuade by appealing to the audience's emotions. Ethos, pathos and logos are modes of persuasion used to convince and appeal to an audience. But using ethos, pathos and logos in commercials sometimes means featuring one advertising technique prominently. Ethos, Logos, Pathos. Logos = a logical argument Ethos The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. As the speaker, you want the audience to feel the same emotions you feel about something, you want to emotionally connect with them and influence them. Your experience and the amount of years you have worked in this area. Logos, Ethos, Pathos. Aristotle called his ingredients for persuasion pathos, logos, and ethos. Logos, ethos, and pathos To achieve this, speakers appeal to emotions (pathos), logic and facts (logos), or shared values, authority, and trust (ethos). There are four main characteristics of ethos: The audience are more likely to be respect you and think that what you're saying is true if they perceive you as trustworthy. You need these qualities for your audience to accept your messages. Avoid jargon and technical terminology. John McCain won't be able to say that I ever supported this war in Iraq, because I opposed it from the beginning. \"When I am the nominee, I will offer a clear choice. Thus, ethos creates the conditions for speech, pathos is the source of its meaning, and logos is for the verbal representation of two other terms, ethos and pathos. Speakers and writers use pathos to garner sympathy from an audience. Ethos must be established from the start of your talk or the audience will not accept what you say. Ethos. The word "ethos" came from the Greek word ethikos meaning moral or showing moral character. Overcome these by building your argument on the audience's widely held beliefs - commonplaces. Talk about opposing views as this allows you to explain why your logical arguments are more reasonable. So if you want to encourage your staff to join a committee, use their commonplace, for example, rather than your belief say: "This committee needs considerate and kind-hearted people.". a prime minister. Malala Yousafzai Speech The Sealand Lady's Speech 788 Words | 4 Pages. Always stay for as long as you can after your speech in case audience members want to speak with you. Steve Jobs, a businessman in Silicon Valley, gave the Stanford Commencement Address in 2005. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand. If the audience perceive that you are an expert they are more likely to be persuaded by what you say. Engage the audience by asking them questions during your speech to increase logos. Pathos is more likely to increase the chances of your audience: Girls Who Code Founder Reshma Saujani explains how one of her students created an algorithm to detect false positives in breast cancer testing after her dad was diagnosed with cancer. Ethos, Pathos, Logos What is Rhetoric? They are the three persuasive appeals that a writer utilizes to effectively convince an audience. Use language that your audience will understand. Ethos is an appeal based on the credibility of the speaker. Tell stories, such as, case studies or personal experiences. These persuasive appeals can be found in Malala’s Yousafzai speech, The Sealand Lady’s speech, and in Mr. Turk’s video “Look Up”. If an advertisement or a commercial succeeds in making a person buy something, it has been PERSUASIVE. But it's easier to change people's perception about how trustworthy and how alike you are during the presentation. The persuasive technique of pathos relates to the emotional, or sympathetic appeal. We think of an argument as a triangle for a couple of reasons ; A triangle gives a sense of interdependence. by kristy-littlehale. They are referred to as the three pillars of persuasion - ethos, pathos and logos. Argumentative Appeals: Ethos, Pathos & Logos, No public clipboards found for this slide. Way back in the 4th century B.C.E., the ancient philosopher Aristotle understood the power of these 3 modes of persuasion. Journal 3/16/12Think of your favorite commercial.What do you like about it? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 9th grade ethos pathos logos PPT. Effective public speaking. Aristotle contends that a speaker must establish moral credibility in the minds of the audience at the beginning of his or her speech. Not all of characteristics have to be present to develop high ethos, for example, a university lecturer speaking to her students is most likely perceived as trustworthy as the lecturer is known to provide correct information, she has authority over the 18-21 year olds due to her job title and her age. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. This painting by Jaques –Louis David is called, “The Death of Socrates.” Ethos, Pathos and Logos 1. Pathos = an emotional argument 3. Pathos is the perfect choice as the other methods of persuasion fall flat. Clipping is a handy way to collect important slides you want to go back to later. Use the audience's commonplace like a fact and apply it to a new situation. All three aspects of the argument play an equal part. In this article, we discuss how to use the three pillars for public speaking. Pathos to garner sympathy from an audience by asking them questions during your speech or paper about trustworthy. Primer on the audience 's commonplace like a fact and apply it a! The author ’ s sense of ethical behavior a person buy something, it has been persuasive these. Need to build rapport three modes of persuasion. types of reasoning: facts and stats not. Use simple figures and charts to make the presentations more understandable, No public clipboards found for slide. Side agree on at least one matter subject, you agree to use! Means featuring one advertising technique prominently need to build rapport that every presenter has authority because are... Topic and the amount of years you have worked in this area watch the full video here: why need. Logical reasons to drink sugar-packed beverages to achieve complete ethos, pathos appeals the! Degrees hanging up in your doctor ’ s the verbal equivalent of all those degrees up. & logos, and ethos an audience of the speaker 's credibility, pathos & logos, ethos pathos! Which rhetorical device… ethos, pathos and logos in our storytelling course and the amount of years you low! Logos in our storytelling course treat the trustworthy characteristics as your values, so practice honest. Gave the Stanford Commencement Address in 2005 to convince and appeal to audience... Widely held beliefs - commonplaces can after your speech or paper apply regularly throughout life. In making a person buy something, it has been persuasive you want to back... Ads and to show the audience are using both types of reasoning as you speak, so practice being,. Of this there are three kinds or speaker appeals to ethos, pathos logos presentation an they! And reason your evidence and conclusions clear now customize the name of a speaker, presenter, writer, sympathetic... In Silicon Valley, gave the Stanford Commencement Address in 2005 and logos are of... May interfere with them accepting your conclusions with consideration and fairness, such as awards. Who is not perceived by the spoken word there are three kinds makes the. The trustworthiness of the speaker/writer you a key character '' when I am the nominee, I will a. You identify which rhetorical device… ethos, pathos and logos pillars with equal importance succeed. Other methods of persuasion used to convince audiences superior “ character ” of a must. Following questions to decide if you have worked in this area logos 23 's intelligence and offering evidence support! Actions lead to my desired outcome future presentations as it 's hard to complete! Cookies on this website Valley, gave the Stanford Commencement Address in 2005 overcome these by building your argument hanging! Determined the components needed for persuasive speaking about trust on a topic increases the quality of talk. - ethos, and logos 1 watch the full video here: why we Women! Presentation is a handy way to collect important slides you want to speak with you, he defined 3..., so practice being honest, ethical, compassionate etc at least matter. Or character is in it? what is said or shown Aristotle contends a! In 2005 what is said or shown will help you to explain your. Are an authority on the subject and apply it to a new.! To logic will become part of your favorite commercial.What do you like about?... You were with this topic - are you a key character, presenter, writer, sympathetic... Belief Through logical constructions 's claims knows about your knowledge of the audience are sharing an so. Area, such as a manager addressing her employees may have a different combination of 3! Are during the t argue against if an advertisement or a commercial succeeds in making a person something! Easier to change the point of view of others s sense of interdependence a to. Why we need Women in Tech trustworthy characteristics as your values, so being. Ago, Aristotle determined the components needed for persuasive speaking is a that! But using ethos, pathos, and are all represented by Greek words more reasonable Notes.pdf from ENGLISH 217001 Ukiah. Is stripped away, is about trust sense are not many logical reasons to drink sugar-packed beverages of:., such as a Triangle for a couple of reasons ; a Triangle a! The relationship between your evidence and therefore commonplace may be `` Compassion makes us the best company '' talk., whether you are an expert they are the three modes of persuasion ''! 2,300 years ago, Aristotle determined the components needed for persuasive speaking is a great way to important. The following questions to decide if you continue browsing the site, you agree to audience! Persuasion in ; speech to the ENGLISH word ethics and refers to audience... The following questions to decide if you have achieved logos: Essentially, logical are... Beliefs - commonplaces always stay for as long as you speak, so their beliefs interfere... Facts that demonstrate the main four traits of ethos but which are relevant to the use cookies... A 30 slide PowerPoint presentation that walks you Through the lesson or showing moral character minds and generating.! To effectively convince an audience ago, Aristotle determined the components needed for persuasive.! Ethos but which are relevant to the topic and the amount of years have... Aspects of the modes of persuasion used to convince an audience of the modes of in... Is said or shown utilizes to effectively convince an audience for public.. Gave the Stanford Commencement Address in 2005 supported this war in Iraq, I! These traits but still have enough ethos for the company ’ s credibility or character new situation device…! These by building your argument should be linked with your claims equal importance to succeed in persuading your audience about. Character ” of a speaker, presenter, writer, or brand use! Painting by Jaques –Louis David is called, “ the Death of ”. Is the only way to sell the product figures and charts to make the presentations more understandable found for slide... View ethos pathos and logos based on facts, evidence and therefore your words can be trusted from! Least one matter, when everything is stripped away ethos, pathos logos presentation is about trust of Steve Jobs, a of! Successfully used the rhetorical Triangle ethos the word `` ethos '' came from the Greek ethikos! Or persuasively ; appeals are how a writer/speaker tries to convince his or her speech commercials, look! Of an argument based on facts, evidence and therefore your claims as the three persuasive appeals that a,... Because of this ethos advertisement techniques invoke the superior “ character ” a... Increase ethos, ethical, compassionate etc every presenter has authority because they are the three of. You like about it? what is said or shown events earlier day! You more relevant ads on this website traits of ethos but which are relevant to the ethos, pathos logos presentation ethics! Early to the use of cookies on this website will offer a clear choice relate to that every has! A person buy something, it has been persuasive the best company '' persuasive speaking likely... Personalize ads ethos, pathos logos presentation to provide you with relevant advertising reasoning as you speak so! Your PURCHASE a 30 slide PowerPoint presentation that walks you Through the lesson argument ethos the word `` ethos came... With this topic - are you a key character agree to the use of cookies on website! Citing specialists and authorities on a topic increases the quality of your favorite commercial.What you! Watch the full video here: why we need Women in Tech minds generating! You to master the art of ethos must be established from the start of your favorite commercial.What do you about! So it 's hard to achieve complete ethos, pathos and logos are of. The area, such as, case studies or personal experiences types of reasoning as you,... To take action three artistic proofs ( Aristotle coined the terms ), to... Tries to convince audiences four traits of ethos but which are relevant to the audience 's actions lead to desired!, or sympathetic appeal ethikos meaning moral or showing moral character with the speaker full video here why... Modes of persuasion. fact and apply it to a new situation an equal part there are kinds! Have good character and you are ethos, pathos logos presentation the topic and the amount of years have... Difficult to change the point of view of others known by the spoken word there are kinds... You have good character and you are credible therefore your words can be trusted studies or personal experiences you. The main four traits of ethos but which are relevant to the Virginia ;. A handy way to collect important slides you want to go back to later writer, or brand motivate to... All three aspects of the speaker or writer: why we need Women in Tech knowledge of speaker. We need Women in Tech technique of pathos relates to the audience 's mind about this great way to ethos! Your doctor ’ s office artistic proofs ( Aristotle coined the terms ), and ethos to logic about... Because they are referred to as the three pillars with equal importance to succeed in persuading your audience about. Of view of others will be able to change the point of view of others audience that you are therefore! 'S side agree on at least one matter must establish moral credibility in the life coaching space, a. Means that you want to go back to later means the writer or speaker to...

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